In 2001, HP required an innovative solution to engage its audience of customers, partners and experts within the CME industry. Decisive Media created and produced a series of TV programmes featuring HP subject matter experts and showcasing HP technology and solutions.

This creation and distribution of regular programming helped create profile for HP's executives as industry thought leaders and provided a platform from which key solutions were marketed to both an on-line and live audience of ICT executives world-wide. As a result of this regular video update, the programme now named HP CMStv has a registered viewer base of over 10,000 of HP's key customers, partners and executives

Products/services used:

• Video production/editing
• Online services

Results

• 100+ videos produced and hosted on CMETV
• 700+ pageviews per month on CMETV