'Mobile World Live has blown me away, the implementation was a breeze. Thank you'.
Trevor Skinner, Digital Director, GSMA.
Decisive Media powers Mobile World Live, the 24/7 channel for the GSMA to access the mobile industry.
As a result, GSMA have been announced as Winner of 2010 Web Award for Outstanding Achievement in Web Development by The Web Marketing Association.
The GSMA (GSM Association) organises the largest mobile exhibition on the planet, Mobile World Congress. Decisive Media's WebGen solution powers Mobile World Live; a rich media portal that brings all the functionality associated with web 2.0 into an environment dedicated to the global wireless industry. With over 50,000 registered users Mobile World Live users are able to keep up to date with all of the latest GSMA initiatives via text based news alerts, live and on-demand videos and even use the in-platform social media tools to contact one another and share content and best practise.
At the recent Mobile World Congress, Eric Schmidt, CEO, Google's key note speech was webcast live to the entire MWL community, enabling the GSMA to reach to extend its audience beyond the confines of the congress and generate new revenue streams beyond those traditionally associated with exhibition media.