When launching a new product BT's marketing team not only needs to educate customers of the proposition but also the also sales teams and IP specialists.

The team at Decisive Media was responsible for taking the technical specification and creating visual storyboards to tie in with the clients script and branding guidelines with a selection of voice over artists utilised to get the most appropriate voiceover for this solution. The final animated flash demonstration has been used at events, training seminars and as part of online campaigns.