The global launch of an exciting UC&C joint solution by Alcatel-Lucent and HP deserved a high profile campaign.

The campaign needed to reflect the key benefits and capabilities of the solution, whilst remaining humorous and engaging.

Decisive Media were responsible for creating the promotional video which set the scene for all other marketing communications around the solution.

Our experienced production teams set to work developing creative concepts, storyboards and writing the scripts.

We were responsible for all location scouting, set dressing and casting including rabbits! On the day, we co-ordinated the shoot across multiple locations and included a 15 person crew including our Producer, Director, DOP, Focus Puller, Sound Engineer, 1st AD, Make-up artist, production assistant and camera assistant.

The finishing touches to the campaign video were applied by our in-house editing teams including graphics and special effects with final grade and audio mix.